These Fudgy Cacao Brownies with Matcha Coconut Cream have been sitting on my list of blogs to publish for quite some time. Despite posting beautiful photos of these puppies multiple times on social media I’ve hesitated to actually publish my final recipe.
Why, you ask? (if you’re just here for brownies, skip ahead)
If you’re here to actually read what I have to say, I’ll let you in on the fact that I’m a recovering “wellness” blogger.
The word wellness itself, “the state of being in good health, especially as an actively pursued goal” has been largely skewed and taken over by the diet industry in recent years. By taken over, I mean it now has the tendency to serve up images of skinny teas, supplements, and gluten-free everything.
So, what does wellness actually mean?
Embracing a conglomeration of being in not only good physical health, but good mental, emotional, and spiritual health. All of the healths, not the kind of health that bullies anyone into buying expensive ingredients with big claims.
Not the kind of “health” that involves obsessing over everything you eat.
Yes, I’m technically a Certified Personal Trainer, Wellness & Life Coach. I am the kind that helps you choose yourself time and time again while navigating narratives surrounding your life put in place by you and others. I am not the kind that tells you what to eat for each meal and sells you protein shakes.
As someone who’s been a blogger for a couple of years on a platform of vegan food and “wellness”. I often feel tremendous pressure to make substitutions for items like sugar, flour, and other delicious ingredients.
Why? Deep down I know that if I label something gluten-free it’ll do better with certain audiences. Lots of my audience members scurry away from traditional ingredients. Because most of the other people in a similar industry do. This is thanks to pervasive wellness culture that I’ve fought to break free of myself for years (decades, really).
The meat, cheese, and other animal products that I do not consume are due to ethical purposes, (again, a discussion for another time).
I thoroughly enjoy the taste of coconut sugar, coconut milk, date syrup, and matcha.
Plants are really good for us, and that’s an undeniable fact.
However, a strict vegan diet or any diet, in particular, isn’t appropriate for every single person. Most of us can eat regular flour without melting or turning into a pumpkin. Fat doesn’t make you fat. Carbs are in almost everything. Eating “low carb” just sounds disconnected from reality to anyone who actually understands what carbohydrates are. If you need to make a substitution in recipes for a legitimate medical reason, go for it.
Basically, just eat the damn brownies.
If you don’t eat Fudgy Cacao Brownies, make it because you aren’t in the mood and not because brownies are scary.
I have never, ever met a scary brownie.
Furthermore, if you’ve ever met a scary brownie: it’s probably because the diet culture surrounding you has convinced you it is such.
Without further ado, a Fudgy Vegan Cacao Brownie and Matcha Coconut Cream recipe featuring some traditional ingredients, and some that are simpler and really tasty. This recipe is one that I’ve taken to multiple birthdays, gatherings, and parties.
If you’d like to see a video of how this comes together, you can check out this reel.
Reminder: pasta is also not scary.
If you’re with me on navigating wellness culture and just eating the damn brownie, please leave me a comment, send me a message, or come over to social media and let me know what your biggest takeaways are.
If you’d like to learn more about working with me, you can do so over here